Welcome to UpShift Nutrition

News Written by Toby Atkins

Welcome to Upshift Nutrition’s first blog!


We’ve been bouncing ideas around the office group chat about how to kick this off. Then the obvious hit us. We start where we started. With the why.


Here at UpShift Nutrition we only develop products that we KNOW work. That means we use science to back every decision. Every ingredient and every quantity. To reinforce that we enlisted a true performance expert to help with explaining some of the elements behind UpShift Nutrition. We met Boris through our research-based approach to developing products and during that time it became clear we had to share some of his expertise with you. He’s an absolute gold mine of information for athletes and what he has to say WILL MAKE YOU FASTER


Over the coming months, Boris has been kind enough to offer up his knowledge in the form of blogs and training videos across a whole range of sport science subjects (we’ll even be opening up his brain to your questions if we get a good response!). The aim being to make you guys faster.


To start things off, I’ll pass things over to Boris to give you a rundown on who he is, what he does, and why he does it.


G’day everyone. Boris here, coming to you from across the world in little old New Zealand. I’m really excited to be able to put this series together for you guys! One thing is for sure, if you are looking to get faster (whatever your endurance sport), you’re in the right place.


To start, its best I tell you a bit about me. As you can tell from above, I’m kiwi! I come from a small city called Hamilton which out of luck is where the NZ high performance system is based. I grew up here but attended Massey University where I got my Bachelors degree in Health Science. I specialise in Integrated human health (Bonus points if you know what this is before I explain) which is, exercise metabolism, infectious disease, normal and abnormal body function, epidemiology, public health, and psychology. On top of that I’m currently completing my masters which is due to wrap up in about 9 months – Unfortunately I can’t say too much about that as yet – Its looking promising to be a real game changer, but for that reason, it’s also top secret! I’m also involved with the Cycling New Zealand Performance HUB system where I work with the team on testing, analysis and general sport science matters.


As we all know, the hermetically sealed world of tertiary institutes is all well and good but it means nothing unless you can take that and apply it in the real world with real issues. Big issues. Like making people faster!


In the professional world, I run a performance coaching business called Metabolic Performance Solutions. We focus mainly on cyclists but also work with triathletes, runners, and a few other niche sports. The goal here is pretty simple. Use science-backed theory to make people faster. We don’t use what most would call traditional coaching methods… But that’s because we focus on finding the specific methods that work for individuals.


The team at Upshift Nutrition asked me to put together a series of blogs around performance-based nutrition. The goal being to help you guys get faster. Something I’m very passionate about! Over the next few weeks I’ll be doing a deep dive into some key areas that will make tangible differences to your performance.


Today I’ll explain the role of proper, timely nutrition strategies in sporting performance. I could, and will be creating entire posts about some of the elements mentioned below but for today, let’s look at the basic core need for nutrition in sporting performance.

At the most basic level, if you get it wrong you simply can’t compete. You won’t physically have the energy capacity to exercise at any reasonable level.

Many people underestimate the importance nutrition has on their training and racing performance. Most people simply think of nutrition as avoiding ‘the bonk’ or ‘hitting the wall’, or even worse just about controlling weight. But it is so much more than that.

You can greatly enhance performance with proper fuelling. Taking in the right amount of carbohydrates, fats, and proteins, along with micronutrients before and after training is something most athletes at least think a little bit about. Unfortunately, many get this totally wrong, and very few consider their fuelling from a performance perspective during a workout (this means there are serious gains to be had over competitors).

You may be surprised how much harder and longer you can perform at high exertion if you get your nutrition during training/racing correct (as well as before the event). It means so much more than just not hitting the wall or making sure you don’t get hungry/dehydrated. You don’t have to get to that point for it to decrease performance. From a performance optimisation viewpoint, you shouldn’t be looking at this as a way to avoid a decrease in performance over time. You should be looking at how we enhance performance through nutritional strategies. This is entirely possible with the right products and strategy.

Once you get that mindset shift, it then allows you to look at more than just the ‘basic’ nutrition strategies. Strategies that can have a significant influence on the adaption effects of the same training session. What and how much you eat in the day(s) leading up to a session, during the session, and after the session can all have a profound impact on the types of adaptations the training stimulates, along with how well you recover and adapt to the training.

This area is the focus of a lot of research right now. Manipulating the diet has been shown to cause significant effects on adaptation at the cellular level, and the performance outcomes from this are still being investigated.

What’s for sure is that you can certainly get your nutrition horribly wrong leading to poor performance. Get it reasonably right, you’ll perform well, but it’s not until you really optimise nutrition for both training and racing that you will perform at your best.

Stay tuned for the next blog

Until then, stay safe.


PS. For those interested in learning more about performance optimisation head to my website www.metabolicperformancesolutions.com

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Or if you’re keen to chat or ask a question privately you can email me at performance@metabolicperformancesolutions.com

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