News

Today, UpShift Nutrition is proud to announce its partnership with the British elite cycling team previously known as Active Edge Race Team [22nd June 2020]. As of today, UpShift Nutrition has taken over as naming sponsor of the team and we look forward to seeing the UpShift Nutrition Racing Team on the top step of the podium once racing resumes post-pandemic. The riders will be utilising the entire product range (EDGE, SUSTAIN, RESET) with a focus on improving all aspects of their fuelling strategy as they take on both the domestic and continental elite cycling season. Neil Washington, Director at...

Welcome to Upshift Nutrition’s first blog!   We’ve been bouncing ideas around the office group chat about how to kick this off. Then the obvious hit us. We start where we started. With the why.   Here at UpShift Nutrition we only develop products that we KNOW work. That means we use science to back every decision. Every ingredient and every quantity. To reinforce that we enlisted a true performance expert to help with explaining some of the elements behind UpShift Nutrition. We met Boris through our research-based approach to developing products and during that time it became clear we...