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When it comes to endurance sports performance, training without proper nutrition in mind is loosely related to banging your head against a brick wall. It’s pointless and you won’t get very far!

Obviously doing the training is important, but your nutrition comes in a close 2nd in terms of bang for buck on improving performance. That said, let's jump into the meat of today’s blog.

UpShift Nutrition announce title sponsor agreement with British cycling team.

Welcome to Upshift Nutrition’s first blog!   We’ve been bouncing ideas around the office group chat about how to kick this off. Then the obvious hit us. We start where we started. With the why.   Here at UpShift Nutrition we only develop products that we KNOW work. That means we use science to back every decision. Every ingredient and every quantity. To reinforce that we enlisted a true performance expert to help with explaining some of the elements behind UpShift Nutrition. We met Boris through our research-based approach to developing products and during that time it became clear we...